An accomplished Consumer Insights/Marketing Research Professional with a proven track record of successfully driving strategy and illuminating deep consumer insights in order to significantly grow brands.
Ziploc, Kleenex, AXE Body Spray, Foster's and Leinenkugel Beer, Gardetto’s and OFF! Insect Repellents. These are fantastically well-known brands with impeccable brand equity for which I have managed consumer research programs. I have had the pleasure to have been sought after and recruited to Fortune 500 Consumer Packaged Goods manufacturers, which added breadth and depth to my experience portfolio.
Included in my background are roles of increasing responsibility at Chicago and Milwaukee area Consumer Packaged Goods Manufacturers including Unilever, S.C. Johnson & Son, Inc. Miller Brewing Company and Kimberly-Clark. I possess client-side, advertising agency and research supplier-side experience, allowing for an extremely well-rounded business and consumer perspective.
-Quantitative/Qualitative Marketing Research Methodologies
-New Product Innovation Focused/Top-of Funnel Research Studies
-Target Consumer and Category Segmentation Studies
-Consumer Packaged Goods (CPG) New Product and Innovation Specialty including: New Product and Line Extension Needs Exploration and Identification, Concept Development, Refinement and Testing, Product Development and Assessment, Advertising and Copy Testing
-Consumer Packaged Goods Manufacturer/Client-side, Advertising Agency and Supplier-Side Expertise
-Moderation and Interviewing-Telephone, In-Person, On-site, One-on-One and Focus Groups
-B to C and B to B target consumer/customer experience: Includes but is not limited to Female Head of Household, Male Legal Drinking Age Consumer, Teen Males, Outdoor Enthusiasts, Beer Aficionados, Construction/Remodeling workers, DIY consumers, Healthcare/Medical and Physicians/Nurses.
Industry Thought Leadership:
-American Marketing Association (AMA) Chairperson-Marketing Research Group- 5 years
-AMA Active Member for over 25 years
-FUEL Milwaukee Member 10+ years
-Graduate of Social Media University-School of Web 2.0-June, 2009
-Graduate of Social Media University- June 11, 2014
-MBA in Marketing, Bachelor of Arts in Psychology and Marketing- U.W. Whitewater